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Business anthropology

Author: Ann Jordan
Publisher: Prospect Heights, Ill. : Waveland, ©2003.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Jordan, Ann.
Business anthropology.
Prospect Heights, Ill. : Waveland, ©2003
(OCoLC)606931417
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Ann Jordan
ISBN: 157766213X 9781577662136
OCLC Number: 51671473
Description: v, 138 pages : illustrations ; 23 cm
Contents: A history of anthropology in western organizational life --
Techniques for conducting fieldwork for business organizations --
Seeing cultural groupings --
Ethical concerns --
Marketing and consumer behavior --
Design anthropology --
Organizational anthropology --
Understanding issues of globalization --
The importance of holism --
Where do we go from here?
Responsibility: Ann T. Jordan.

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