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Business communication : building critical skills

Author: Kitty O Locker; Stephen Kyo Kaczmarek
Publisher: New York : McGraw-Hill Irwin, ©2011.
Edition/Format:   Print book : English : 5th edView all editions and formats
Database:WorldCat
Summary:

Offers a module structure that allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. This title helps students build the  Read more...

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Document Type: Book
All Authors / Contributors: Kitty O Locker; Stephen Kyo Kaczmarek
ISBN: 9780073403151 0073403156
OCLC Number: 496955993
Notes: Includes index.
Description: xxxi, 575 p. : ill. (chiefly col.) ; 28 cm.
Contents: Unit 1 Building Blocks for Effective Messages 1. Business Communication, Management, and Success 2. Adapting Your Message to Your Audience 3. Communicating Across Cultures 4. Planning, Writing, and Revising 5. Designing Documents, Slides, and Screens Unit 2 Creating Goodwill 6. You-Attitude 7. Positive Emphasis 8. Reader Benefits Unit 3 Letters, Memos, and E-Mail Messages 9. Formats for Letters and Memos 10. Informative and Positive Messages 11. Negative Messages 12. Persuasive Messages 13. E-Mail Messages Unit 4 Polishing Your Writing 14. Editing for Grammar and Punctuation 15. Choosing the Right Word 16. Revising Sentences and Paragraphs Unit 5 Interpersonal Communication 17. Listening 18. Working and Writing in Teams 19. Planning, Conducting, and Recording Meetings 20. Making Oral Presentations Unit 6 Research, Reports, and Visuals 21. Proposals and Progress Reports 22. Finding, Analyzing, and Documenting Information 23. Short Reports 24. Long Reports 25. Using Visuals Unit 7 Job Hunting 26. Researching Jobs 27. REsumEs 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
Responsibility: Kitty O. Locker, Stephen Kyo Kaczmarek.

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