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Business communication for managers : an advanced approach

Author: John M Penrose; Robert W Rasberry; Robert J Myers
Publisher: Mason, OH : Thomson/South-Western, ©2004.
Edition/Format:   Print book : English : 5th edView all editions and formats
Summary:
"Business Communication for Managers: An Advanced Approach, 5e presents balanced treatment of both the theory and applications of managerial communication. Content includes strong coverage of ethics, cross-cultural communication, and the newest technological influences in communication. Unique, practical chapters on visual support of written and oral presentations are provided in addition to coverage on how to write  Read more...
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Details

Document Type: Book
All Authors / Contributors: John M Penrose; Robert W Rasberry; Robert J Myers
ISBN: 032418669X 9780324186697 0324200080 9780324200089
OCLC Number: 52267476
Notes: Revised edition of: Advanced business communication. 4th ed. 2001.
Description: x, 470 pages : illustrations ; 24 cm
Contents: The Importance of Communication Skills --
Communication in Business --
Communication and Management --
Communication and Ethics --
Cross-Cultural Communication --
Communication Apprehension --
Advanced Communication --
Information and Persuasion --
Presenting Information Effectively --
The Persuasive Process --
Advanced Visual Support for Managers --
Principles of Graphic Excellence --
Types of Visuals --
When to Use Visual Support --
Media Selection, Preparation, and Usage --
Planning and Execution --
Written Communication: Brief Messages --
A Strategic Process for Effective Managerial Writing --
The Overall Writing Sequence --
Specific Writing Features --
Getting Writing Started --
Electronic Writing Processes --
Writing Direct Messages --
Message Formats --
The Direct Approach --
Delivering Positive Information --
Delivering Neutral Information --
Delivering Negative Information --
Additional Direct Information Messages --
Writing Indirect Messages --
Negative Messages --
Persuasive Messages --
Writing Situational Messages --
Situational Writing That Combines Formulas --
Nonformula Situational Writing --
Writing Memoranda --
Written Communication: Expanded Messages --
The Planning and Writing of Persuasive Proposals --
Two Major Purposes of Proposals --
Classification of Proposals --
The Proposal-Planning Process --
The Proposal-Writing Process --
Finishing Touches --
Sample RFPs and Proposals --
Report Writing: From Formal Documents to Short Summaries --
Understanding the Nature of a Report --
Organizing Your Ideas.
Responsibility: John M. Penrose, Robert W. Rasberry, Robert J. Myers.

Abstract:

"Business Communication for Managers: An Advanced Approach, 5e presents balanced treatment of both the theory and applications of managerial communication. Content includes strong coverage of ethics, cross-cultural communication, and the newest technological influences in communication. Unique, practical chapters on visual support of written and oral presentations are provided in addition to coverage on how to write and deliver a case analysis, meeting management, and report writing. The integrated coverage of technology continues throughout this edition. While communication concepts remain largely the same, the technology used to communicate has changed significantly and these changes are reflected in the fifth edition."--BOOK JACKET.

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