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Business communication for managers : an advanced approach

Author: John M Penrose; Robert W Rasberry; Robert J Myers
Publisher: Mason, OH : Thomson/South-Western, ©2004.
Edition/Format:   Book : English : 5th edView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: John M Penrose; Robert W Rasberry; Robert J Myers
ISBN: 032418669X 9780324186697 0324200080 9780324200089
OCLC Number: 52267476
Notes: Rev. ed. of: Advanced business communication. 4th ed. 2001.
Description: x, 470 p. : ill. ; 24 cm.
Contents: The Importance of Communication Skills --
Communication in Business --
Communication and Management --
Communication and Ethics --
Cross-Cultural Communication --
Communication Apprehension --
Advanced Communication --
Information and Persuasion --
Presenting Information Effectively --
The Persuasive Process --
Advanced Visual Support for Managers --
Principles of Graphic Excellence --
Types of Visuals --
When to Use Visual Support --
Media Selection, Preparation, and Usage --
Planning and Execution --
Written Communication: Brief Messages --
A Strategic Process for Effective Managerial Writing --
The Overall Writing Sequence --
Specific Writing Features --
Getting Writing Started --
Electronic Writing Processes --
Writing Direct Messages --
Message Formats --
The Direct Approach --
Delivering Positive Information --
Delivering Neutral Information --
Delivering Negative Information --
Additional Direct Information Messages --
Writing Indirect Messages --
Negative Messages --
Persuasive Messages --
Writing Situational Messages --
Situational Writing That Combines Formulas --
Nonformula Situational Writing --
Writing Memoranda --
Written Communication: Expanded Messages --
The Planning and Writing of Persuasive Proposals --
Two Major Purposes of Proposals --
Classification of Proposals --
The Proposal-Planning Process --
The Proposal-Writing Process --
Finishing Touches --
Sample RFPs and Proposals --
Report Writing: From Formal Documents to Short Summaries --
Understanding the Nature of a Report --
Organizing Your Ideas.
Responsibility: John M. Penrose, Robert W. Rasberry, Robert J. Myers.

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