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Business communication : polishing your professional presence

Author: Barbara Lynne Shwom; Lisa Gueldenzoph Snyder
Publisher: Boston : Prentice Hall, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Barbara Lynne Shwom; Lisa Gueldenzoph Snyder
ISBN: 0136078125 9780136078128 9780136078074 0136078079
OCLC Number: 702409415
Notes: "Instructor's review copy"--Cover.
Includes "Glossary."
Description: xxxi, 471, [98] pages : color illustrations ; 28 cm
Contents: Becoming a successful business communicator --
Working with others : interpersonal, intercultural, and team communication --
Managing the communication process --
Communicating routine messages and building goodwill --
Communicating persuasive messages --
Communicating bad-news messages --
Finding and evaluating information --
Preparing persuasive business proposals --
Preparing business reports --
Preparing and delivering business presentations --
Creating resumes and cover letters --
Getting the job : interviewing skills.
Responsibility: Barbara Shwom, Lisa Gueldenzoph Snyder.

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"Shwom/Snyder offers believable and engaging examples and scenarios our students can grasp immediately." -Casey Hawley, GEORGIA STATE UNIVERSITY "I love when the authors show an effective and Read more...

 
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