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Business-community partnerships: understanding the nature of partnership
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Business-community partnerships: understanding the nature of partnership

Author: Louise Lee
Edition/Format: Article Article
Publication:Corporate Governance, v11 n1 (2011): 29-40
Database:Emerald Publishing Group Limited
Summary:
Purpose: – This paper aims to offer a New Zealand perspective on how business and community organisations engage to develop mutually beneficial partnerships to tackle pressing social issues. Specifically, the paper seeks to examine the collaboration motivations for business and community partners involved in seven business-community partnerships in New Zealand. Design/methodology/approach: – The paper utilises data  Read more...
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Document Type: Article
All Authors / Contributors: Louise Lee
ISSN:1472-0701
Unique Identifier: 4667395640
Notes: About the author Louise Lee holds a BA in history, an MBS in management and a PhD from Deakin University, Melbourne, Australia. She teaches and researches in the Department of Management at Massey University, Wellington, New Zealand. She is also a Research Associate of the New Zealand Centre for Small and Medium Enterprises Research. Her research interests focus on issues of corporate social responsibility and particularly corporate social initiatives such as business-community partnerships and corporate volunteering. Louise Lee can be contacted at: l.lee@massey.ac.nz
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Abstract:

Purpose: – This paper aims to offer a New Zealand perspective on how business and community organisations engage to develop mutually beneficial partnerships to tackle pressing social issues. Specifically, the paper seeks to examine the collaboration motivations for business and community partners involved in seven business-community partnerships in New Zealand. Design/methodology/approach: – The paper utilises data from in-depth, semi-structured interviews with key business and community managers involved in seven partnerships in New Zealand. The transcripts of the interviews were analysed using elements of content and narrative analysis. Findings to be presented in this paper include: explaining what “partnership” is; understanding a business case; and community organisations' motivations for engaging in partnerships with business. Findings: – This research finds that, while partnerships involving business and community organisations may ideally be associated with shared societal concerns, in this study there was a very strong focus on individual community organisation goals and a dominance of business priorities. This was not balanced by an interest in the broader meta-goals of the partnership. Originality/value: – This paper draws attention to diverse and often competing motivations that characterise business-community partnerships. The research demonstrates that, while partnerships are often discussed in the context of societal benefits, individual organisations frequently form partnerships primarily for their own instrumental self-interests. It is hoped that this paper will stimulate understanding of the practical challenges to developing business-community partnerships, given differences among the partners in goal orientations and expectations.

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