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Business development and marketing strategy at Genentech, 1982-1992 : oral history transcript / c2006. Preview this item
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Business development and marketing strategy at Genentech, 1982-1992 : oral history transcript / c2006.

Author: James M Gower; Sally Smith Hughes; Bancroft Library. Regional Oral History Office.; Program in the History of the Biological Sciences and Biotechnology.
Edition/Format:   Book : Biography : Manuscript   Archival Material : English
Database:WorldCat
Summary:
Documents Gower's ten years (1982-1992) at Genentech in business development and pharmaceutical sales and marketing, ultimately as senior vice president. Describes his part in the launch of human growth hormone and in decisions regarding tissue plasminogen activator (t-PA), the company's "[blood] clot buster"; role in the acquisition of the company by Hoffmann-La Roche.
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Genre/Form: Oral histories
Interviews
Named Person: James M Gower
Material Type: Biography, Manuscript, Internet resource
Document Type: Book, Archival Material, Internet Resource
All Authors / Contributors: James M Gower; Sally Smith Hughes; Bancroft Library. Regional Oral History Office.; Program in the History of the Biological Sciences and Biotechnology.
OCLC Number: 228414187
Notes: Forms part of the Program in Bioscience and Biotechnology Studies.
Description: Transcript: xi, 63 leaves : col. port. ; 29 cm. Audio interview: 6 sound cassettes
Responsibility: James M. Gower. Interviews conducted by Sally Smith Hughes in 2004. Regional Oral History Office, The Bancroft Library, University of California, Berkeley,

Abstract:

Documents Gower's ten years (1982-1992) at Genentech in business development and pharmaceutical sales and marketing, ultimately as senior vice president. Describes his part in the launch of human growth hormone and in decisions regarding tissue plasminogen activator (t-PA), the company's "[blood] clot buster"; role in the acquisition of the company by Hoffmann-La Roche.

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