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Business development for dummies

Author: Anna Kennedy
Publisher: Chichester, West Sussex : John Wiley and Sons, Inc., 2015.
Series: --For dummies.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Kennedy, Anna,
Business development for dummies
(OCoLC)905951813
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Anna Kennedy
ISBN: 9781118962695 1118962699 9781118962701 1118962702 1118962710 9781118962718 9781322950259 1322950253
OCLC Number: 903014597
Notes: Includes index.
Description: 1 online resource.
Contents: Title Page; Table of Contents; Introduction; Part I: Getting Started with Business Development; Chapter 1: Introducing Business Development for Services Firms; Chapter 2: Finding Damaging Gaps in Your Business Development; Chapter 3: Diving Inside Your Customer's Head; Chapter 4: Using the Lifecycle to Your Advantage; Part II: Planning for Business Development; Chapter 5: Getting Ready for Business Development; Chapter 6: Building Your Business Development Plan; Chapter 7: Putting Your Plan into Action; Part III: Making the Most of Marketing Chapter 8: Appreciating the Benefits of Marketing for Your BusinessChapter 9: Driving Sales Success with Effective Marketing; Chapter 10: Creating Your Marketing Plan; Chapter 11: Automating Marketing --
More Leads with Less Effort; Chapter 12: Forming a Winning Team: Marketing and Sales Cohesion; Part IV: Seeing What Sales Can Do for You; Chapter 13: Becoming the Leader of the (Sales) Pack; Chapter 14: Taking the Lead: Selling Under Control; Chapter 15: Closing the Sale to Your Satisfaction; Part V: Managing Your Customers for Business Success Chapter 16: Generating Success from the Customer RelationshipChapter 17: Joining Together to Maximize Business and Customer Value; Chapter 18: Standing Tall To Get More Customers: Vertical Industries; Part VI: Making Influential Friends: Partnerships; Chapter 19: Seeking Partners for Mutual Benefit; Chapter 20: Pursuing Your Plans for a Successful Partnership; Part VII: The Part of Tens; Chapter 21: Ten Regular Actions that Benefit Your Business; Chapter 22: Ten Key Metrics to Watch; Chapter 23: Ten Great Resources for Business Development; About the Author; Cheat Sheet; More Dummies Products
Series Title: --For dummies.
Responsibility: by Anna Kennedy.
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Abstract:

Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business  Read more...

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