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Business economics : a contemporary approach

Author: Peter E Earl; Timothy M Wakeley
Publisher: London : McGraw-Hill, ©2005.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
" ... The text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers face, such as getting a firm started, keeping the firm in business despite growing competition, growing the firm and finally, rejuvenating the firm in the face of declining demand."--Publisher's description.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Peter E Earl; Timothy M Wakeley
ISBN: 0077103920 9780077103927
OCLC Number: 57505238
Description: [xxv], 561 pages : illustrations ; 27 cm
Contents: Introduction --
Markets and models --
What do entrepreneurs do? --
Who wants the product and in what quantity? --
How shall the firm produce the product? --
Where do costs come from and how to they behave? --
How can the firm set the `right? price? --
How can the firm earn persistent above-normal profits? --
A business enterprise is born --
How can the firm grow? --
What can established firms do when sales volume stagnates or declines? --
Fundamental macroeconomics --
What are the main sources of controversy in macroeconomics? --
The international environment.
Responsibility: Peter Earl & Tim Wakeley.

Abstract:

Designed for both undergraduates and MBA students taking their first course in business economics, this text focuses on introducing students to economics as a framework for understanding business. It  Read more...

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