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Business economics

Author: Roger Perman; John Scouller
Publisher: Oxford ; New York : Oxford University Press, 1999.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Intended for MBA business economics courses, this text is aimed at 1st and 2nd year undergraduate students of business economics and business studies.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Perman, Roger, 1949-
Business economics.
Oxford ; New York : Oxford University Press, 1999
(DLC) 98037832
(OCoLC)39627568
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Roger Perman; John Scouller
ISBN: 0585372063 9780585372068
OCLC Number: 48138182
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
Description: 1 online resource (vi, 328 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Introduction ; PART I: THE SEARCH FOR VALUE, MARKETS, CONSUMERS AND FIRMS ; 1. Economic Activity and Value Creation ; 2. The Operation of the Market, Market Forces and Market Equilibrium ; 3. Individual Choices, the Supply of Work, and the Demand for Goods ; 4. The Nature, Purpose, and Objectives of Firms ; 5. The Search for Added Value and the Costs of Production ; PART II: THE SEARCH FOR VALUE, PRICES, PROFITS, AND THE FIRM'S COMPETITIVE ENVIRONMENT ; 6. The Competitive Market Model ; 7. The Monopoly Model and Barriers to Entry ; 8. Oligopoly and Strategic Competition ; PART III: THE SEARCH FOR VALUE, VALUE CREATION, THE SCOPE OF THE FIRM, AND ITS GOVERNANCE ; 9. The Search for Value and the Firm's Investment Decisions ; 10. Value Creation and Sustainable Competitive Advantage ; 11. Value Creation, the Scope of the Firm, and Acquisitions ; 12. Ownership, Management, and the Search for Value ; PART IV: THE SEARCH FOR VALUE AND THE WIDER ENVIRONMENT OF THE FIRM ; 13. The Search for Value and the Legislative and Regulatory Environment ; 14. The Firm and the Macroeconomic Environment ; 15. Economic Forecasting ; 16. The Search for Value, International trade, and Economic Performance ; Bibliograpjy ; Index
Responsibility: Roger Perman and John Scouller.

Abstract:

Serving as an introduction to the economics of markets, business organization, and business policy, this text for business students focuses on the contribution of economics to the study of business  Read more...

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Any business studies student who has little or no understanding of economic principles could make use of this book. It uses easy language to introduce technical phrases. Each chapter ends with a Read more...

 
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