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Business essentials

Author: Ronald J Ebert; Ricky W Griffin
Publisher: Upper Saddle River, NJ : Pearson, [2015]
Edition/Format:   Print book : English : Tenth editionView all editions and formats
Summary:
Business Essentials continues to provide a solid foundation of the essential topics in business. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business--and a need for a change in the  Read more...
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Document Type: Book
All Authors / Contributors: Ronald J Ebert; Ricky W Griffin
ISBN: 9780133454420 0133454428
OCLC Number: 861120076
Description: xxv, 674 pages : color illustrations ; 29 cm
Contents: The contemporary business world. The U.S. business environment --
Understanding business ethics and social responsibility --
Entrepreneurship, new ventures, and business ownership --
Understanding the global context of business --
The business of managing. Managing the business --
Organizing the business --
Operations management and quality for producing goods and services --
People in organizations. Employee behavior and motivation --
Leadership and decision making --
Human resource management and labor relations --
Principles of marketing: building relationships with customers for competitive advantage. Marketing processes and consumer behavior --
Developing and pricing products --
Distributing and promoting products --
Managing information for better business decisions. Information technology (IT) for business --
The role of accountants and accounting information --
The financial system and issues in financial management. Understanding money and the role of banking --
Managing business finances.
Responsibility: Ronald J. Ebert, Ricky W. Griffin.

Abstract:

Business Essentials continues to provide a solid foundation of the essential topics in business. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business--and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today.

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