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Estudio de casos
|All Authors / Contributors:||
O C Ferrell; John Fraedrich; Linda Ferrell
|Description:||xxii, 518 pages : color illustrations ; 24 cm|
|Contents:||PART 1: An overview of business ethics. The importance of business ethics --
Stakeholder relationships, social responsibility, and corporate governance --
PART 2: Ethical issues and the institutionalization of business ethics. Emerging business ethics issues --
The institutionalization of business ethics --
PART 3: The decision making process. Ethical decision making and ethical leadership --
Individual factors: moral philosophies and values --
Organizational factors: the role of ethical culture and relationships --
PART 4: Implementing business ethics in a global economy. Developing an effective ethics program --
Implementing and auditing ethics programs --
Globalization of ethical decision making --
PART 5: Cases. Case 1: Monsanto attempts to balance stakeholder interests --
Case 2: Wal-Mart: the future is sustainability --
Case 3: The American Red Cross --
Case 4: Countrywide Financial: the subprime meltdown --
Case 5: Arthur Andersen: questionable accounting practices --
Case 6: Coping with financial and ethical risks at American International Group (AIG) --
Case 7: Starbucks' mission: social responsibility and brand strength --
Case 8: The fraud of the century: the case of Bernard Madoff --
Case 9: NIKE: managing ethical missteps --
sweatshops to leadership in employment practices --
Case 10: Banking industry meltdown: the ethical and financial risks of derivatives --
Case 11: The Coca-Cola Company struggles with ethical crises --
Case 12: Enron: questionable accounting leads to collapse --
Case 13: BP (Beyond Petroleum) focus on sustainability --
Case 14: Tyco International: leadership crisis --
Case 15: Responds to ethical challenges --
Case 16: PETCO develops successful stakeholder relationships --
Case 17: Home Depot implements stakeholder orientation --
Case 18: New Belgium Brewing: ethical and environmental responsibility.
|Responsibility:||O.C. Ferrell, John Fraedrich, Linda Ferrell.|
- Business ethics -- Case studies.
- Business ethics.
- Ética de los negocios -- Estudio de casos.
- Ética de los negocios.