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Business ethics : truth in advertising

Author: Michael J Schmiedeler; Karen Heisler; Gus Gnorski; University of Notre Dame.; Films for the Humanities & Sciences (Firm)
Publisher: Princeton, N.J. : Films for the Humanities & Sciences, [©2004]
Series: Baruch video, DVD 83.; Today's life choices.
Edition/Format:   DVD video : EnglishView all editions and formats
Database:WorldCat
Summary:
Examines how truth in advertising has gotten lost in the competitive frenzy, and how consumers can learn to separate fact from fiction. Discusses how companies develop advertising, and how audiences are targeted.
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Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Michael J Schmiedeler; Karen Heisler; Gus Gnorski; University of Notre Dame.; Films for the Humanities & Sciences (Firm)
OCLC Number: 54942699
Credits: Videographers, Bill Donald ... [et al.] ; editor, Mark Stephenson.
Performer(s): Narrator, Gus Gnorski.
Description: 1 videocdisc (28 min.) : sd., col. with b&w sequences ; 4 3/4 in.
Details: DVD.
Series Title: Baruch video, DVD 83.; Today's life choices.
Other Titles: Truth in advertising
Responsibility: University of Notre Dame ; producer Michael J. Schmiedeler ; writer, Karen Heisler.

Abstract:

Examines how truth in advertising has gotten lost in the competitive frenzy, and how consumers can learn to separate fact from fiction. Discusses how companies develop advertising, and how audiences are targeted.

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