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The business growth handbook

Author: Colin Barrow; Robert Brown; Liz Clarke
Publisher: Kogan Page, 1992.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This guide is aimed specifically at business managers who have created their own companies and found their strategic ideas to be both sound and profitable. It contains ideas on business development  Read more...

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Document Type: Book
All Authors / Contributors: Colin Barrow; Robert Brown; Liz Clarke
ISBN: 0749405147 9780749405144
OCLC Number: 28376936
Description: 336 pages
Contents: Where are we now?; your mission, opportunities and threats; strengths and weaknesses; the financial position; how to diagnose your organization; assessing people, systems and structure; where are we going?; marketing options; marketing strategy - focus and priorites; choosing between alternatives; financing growth; acquisitions, mergers, joint ventures and divestments; visionary leadership; how will we get there?; the marketing plan; the people plan; managing change; the financial plan; writing up and presenting your new business plan; exit routes.
Responsibility: Colin Barrow, Robert Brown, Liz Clarke.

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