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Business in emerging latin america

Author: Fernando Robles; Nila Wiese; Gladys Torres-Baumgarten
Publisher: New York, NY : Routledge, 2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Business in Emerging Latin America provides students with a comprehensive overview of the business environment of this emerging, dynamic region. Driven by expanding domestic markets and exports of natural resource commoditites, Latin America has recently come into focus as an economic force in the international arena. The book begins at the macro level, focusing on the region's geo-political, technological, social,  Read more...
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Genre/Form: Electronic books
Additional Physical Format: (DLC) 2014000121
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Fernando Robles; Nila Wiese; Gladys Torres-Baumgarten
ISBN: 0203797949 9780203797945
OCLC Number: 885907526
Description: 1 online resource
Contents: pt. I. The Emerging Latin American Region. 1. The Economic Turnaround --
2. Realignment and Regional Polarization --
3. The Competitive Environment in Latin America --
4. The Latin Consumer Markets --
5. Reaching Latin American Consumers. pt. II. Culture and Managerial Styles in Latin America. 6. The Business Culture of Latin America --
7. Management in Latin America. pt. III. Strategies for Latin Markets. 8. Company Strategies for Firms from Outside the Region --
9. Global Latinas and National Champions --
10. Entrepreneurship in Latin America --
pt. IV. The Challenges and Future for Business in Latin America. 11. Challenges for the Future of Business in Latin America --
12. The Future of Business in Latin America.
Responsibility: Fernando Robles, Nila Wiese, Gladys Torres-Baumgarten.

Abstract:

"Business in Emerging Latin America provides students with a comprehensive overview of the business environment of this emerging, dynamic region. Driven by expanding domestic markets and exports of natural resource commoditites, Latin America has recently come into focus as an economic force in the international arena. The book begins at the macro level, focusing on the region's geo-political, technological, social, competitive, and economic environments. It then moves to the micro level, illustrating that Latin America is a mosaic of countries with distinct cultures and political economies. This book aims to:Provide a comprehensive overview of the business environment in this regionIdentify major drivers of emerging market expansionAnalyze the strategies of companies both within and outside of the region The book includes examples and cases from across the region, as well as chapters on entrepreneurship, leadership, HRM, sustainability, income inequality, social responsibility and transparency. Capturing the dynamism of this region, the book will appeal to students of international business who have a special interest in Latin America"--

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"Latin America offers tremendous opportunities for growth in the future. Dr. Robles, Dr. Wiese and Dr. Torres-Baumgarten have done an excellent job in providing a comprehensive overview of the major Read more...

 
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