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Business in emerging Latin America

Author: Fernando Robles; Nila Wiese; Gladys Torres-Baumgarten
Publisher: New York ; Oxfordshire, England : Routledge, 2015. ©2015
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"Business in Emerging Latin America provides students with a comprehensive overview of the business environment of this emerging, dynamic region. Driven by expanding domestic markets and exports of natural resource commoditites, Latin America has recently come into focus as an economic force in the international arena. The book begins at the macro level, focusing on the region's geo-political, technological, social,  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Robles, Fernando.
Business in emerging Latin America.
New York ; Oxfordshire, England : Routledge, ©2015
xiv, 266 pages
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Fernando Robles; Nila Wiese; Gladys Torres-Baumgarten
ISBN: 9780203797945 0203797949
OCLC Number: 889270332
Description: 1 online resource (281 pages) : illustrations, tables
Contents: pt. I. The Emerging Latin American Region. 1. The Economic Turnaround --
2. Realignment and Regional Polarization --
3. The Competitive Environment in Latin America --
4. The Latin Consumer Markets --
5. Reaching Latin American Consumers. pt. II. Culture and Managerial Styles in Latin America. 6. The Business Culture of Latin America --
7. Management in Latin America. pt. III. Strategies for Latin Markets. 8. Company Strategies for Firms from Outside the Region --
9. Global Latinas and National Champions --
10. Entrepreneurship in Latin America --
pt. IV. The Challenges and Future for Business in Latin America. 11. Challenges for the Future of Business in Latin America --
12. The Future of Business in Latin America.
Responsibility: Fernando Robles, Nila Wiese, Gladys Torres-Baumgarten.

Abstract:

"Business in Emerging Latin America provides students with a comprehensive overview of the business environment of this emerging, dynamic region. Driven by expanding domestic markets and exports of natural resource commoditites, Latin America has recently come into focus as an economic force in the international arena. The book begins at the macro level, focusing on the region's geo-political, technological, social, competitive, and economic environments. It then moves to the micro level, illustrating that Latin America is a mosaic of countries with distinct cultures and political economies. This book aims to:Provide a comprehensive overview of the business environment in this regionIdentify major drivers of emerging market expansionAnalyze the strategies of companies both within and outside of the region The book includes examples and cases from across the region, as well as chapters on entrepreneurship, leadership, HRM, sustainability, income inequality, social responsibility and transparency"--Publisher.

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