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Business marketing management : a strategic view of industrial and organizational markets

Author: Michael D Hutt; Thomas W Speh
Publisher: Chicago : Dryden Press, ©1989.
Series: Dryden Press series in marketing.
Edition/Format:   Print book : English : 3rd edView all editions and formats
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Additional Physical Format: Online version:
Hutt, Michael D.
Business marketing management.
Chicago : Dryden Press, ©1989
(OCoLC)891411925
Document Type: Book
All Authors / Contributors: Michael D Hutt; Thomas W Speh
ISBN: 0030205638 9780030205637 0030283043 9780030283048
OCLC Number: 17506146
Notes: Revised edition of: Industrial marketing management. 2nd ed. c1985.
Description: xxix, 770 pages : illustrations ; 25 cm.
Series Title: Dryden Press series in marketing.
Responsibility: Michael D. Hutt, Thomas W. Speh.

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