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Business marketing management : a strategic view of industrial and organizational markets

Author: Michael D Hutt; Thomas W Speh
Publisher: Fort Worth : Dryden Press, ©1995.
Edition/Format:   Print book : English : 5th edView all editions and formats
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Michael D Hutt; Thomas W Speh
ISBN: 0030949181 9780030949180
OCLC Number: 32165938
Description: xxvi, 757 pages : illustrations ; 25 cm
Responsibility: Michael D. Hutt, Thomas W. Speh.

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