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Business model generation : a handbook for visionaries, game changers, and challengers

Author: Alexander Osterwalder; Yves Pigneur; Tim Clark
Publisher: Hoboken, NJ [ etc.] : Wiley, cop. 2010.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises.

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Document Type: Book
All Authors / Contributors: Alexander Osterwalder; Yves Pigneur; Tim Clark
ISBN: 9782839905800 2839905809 9780470876411 0470876417
OCLC Number: 471681597
Notes: 1e dr. 2009.
Description: 278 p. : ill. ; 19x25 cm.
Contents: 1. Canvas --
Definition of a business model --
The 9 building blocks --
The business model canvas --
2. Patterns --
Unbundling business models --
The long tail --
Multi-sided platforms --
FREE as a business model --
Open business models --
3. Design --
Customer insights --
Ideation --
Visual thinking --
Prototyping --
Storytelling --
Scenarios --
4. Strategy --
Business model environment --
Evaluating business models --
Business model perspective on blue ocean strategy --
Managing multiple business models --
5. Process --
Business model design process.
Responsibility: written by Alexander Osterwalder and Yves Pigneur ; ed. and contributing co-author Tim Clark ; design by Alan Smith, The Movement.

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an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses.' (Anglohigher.com, May 2011). Read more...

 
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