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Business model generation : a handbook for visionaries, game changers, and challengers

Author: Alexander Osterwalder; Yves Pigneur; Tim Clark; Alan Smith
Publisher: Hoboken, New Jersey : Wiley, [2010] ©2010
Series: Strategyzer series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Alexander Osterwalder; Yves Pigneur; Tim Clark; Alan Smith
ISBN: 9780470876411 0470876417 2839905809 9782839905800
OCLC Number: 648031756
Description: 278 pages : illustrations (some color) ; 19 x 24 cm.
Contents: 1: Canvas --
Definition of a business model --
The 9 building blocks --
The business model canvas --
2: Patterns --
Unbundling business models --
The long tail --
Multi-sided platforms --
FREE as a business model --
Open business models --
3: Design --
Customer insights --
Ideation --
Visual thinking --
Prototyping --
Storytelling --
Scenarios --
4: Strategy --
Business model environment --
Evaluating business models --
Business model perspective on blue ocean strategy --
Managing multiple business models --
5: Process --
Business model design process.
Series Title: Strategyzer series.
Other Titles: Handbook for visionaries, game changers, and challengers
Responsibility: written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.

Abstract:

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises.  Read more...

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an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses.' (Anglohigher.com, May 2011). ... this handbook is likely to prove Read more...

 
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