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The business of creativity : an expert guide to starting and growing a business in the creative sector

Author: Michael Jacobsen
Publisher: Petersfield, Hampshire, Great Britain : Harriman House Ltd, 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Would you like to earn a living following your creative passion and doing what you love every day? In this book, the author draws on his rich experience of owning and operating global entertainment  Read more...

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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael Jacobsen
ISBN: 9780857193216 085719321X 1908003367 9781908003362
OCLC Number: 870973933
Notes: Title from title screen.
Description: 1 online resource
Contents: About the author Preface Introduction 1. Curtain Up - Getting Started In Business The Ingredients for Success A Sound Footing for Your Business 2. How To Set Up Your Business Vision, Mission and Values General admin and tax (the boring stuff) Research Choosing a Business Structure Business Systems Buying a Business Starting a Creative Sector Business at Home 3. How To Grow Your Business The Biggest Mistakes When Starting a Business How to Write a Business Plan Proof of Concept Marketing Legal tips 4. Finance And Funding Financial Ratios Financial Statements Day-to-Day Finance Sources of Funding Other Funding Channels for the Creative Sector How to Pitch for and Raise Money How to Take On an Investor and Manage Them 5. Where To Find Support Accelerators 6. Psychological Mastery Tips for Psychological Mastery Fitness and Psychology 7. What To Do Next Combining it with Your Job Doing it from Your Spare Room Making the Break - Going It Alone What Do I Do and How Do I Do It? Some Inspiration 8. Famous British Success Stories 9. Words Of Wisdom Next Steps Concluding Thoughts - How to Become a Professional Business Person Without Losing Your Creative Streak Index
Responsibility: by Michael Jacobsen.

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