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The business of ethnography : strategic exchanges, people, and organizations

Author: Brian Moeran
Publisher: Oxford ; New York : Berg, 2005.
Edition/Format:   Print book : English : English edView all editions and formats
Database:WorldCat
Summary:
Can an anthropologist help us understand the world of business? Armed with this question, anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. Culture is not all-powerful, Moeran shows. Instead, social structures strongly influence behaviour.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Brian Moeran
ISBN: 1845201949 9781845201944 1845201957 9781845201951
OCLC Number: 56686403
Description: xii, 225 pages ; 24 cm
Contents: Introduction: Strategic exchanges --
Baptized by fire --
Analysing frames --
Frames at work --
Managing impressions --
Making connections --
Doing business --
Exhibition of virtue --
The art of capitalizing --
Creative fields --
Conclusion: The business of ethnography.
Responsibility: Brian Moeran.
More information:

Abstract:

Can an anthropologist help us understand the world of business? Armed with this question, anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. Culture is not all-powerful, Moeran shows. Instead, social structures strongly influence behaviour.

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