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The business of illustration

Author: Steven Heller; Teresa Fernandes
Publisher: New York : Watson-Guptill, 1995.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"They probably didn't tell you in art school, but it takes a great deal more than talent to succeed in a career in illustration. Illustration is a business, and like any other business, professionals must learn to skillfully navigate their way through the marketplace in order to survive and thrive. The Business of Illustration provides information not available elsewhere, guiding the wannabe or even more experienced  Read more...
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Details

Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Guides, manuels, etc
Document Type: Book
All Authors / Contributors: Steven Heller; Teresa Fernandes
ISBN: 0823005453 9780823005451
OCLC Number: 31865719
Notes: Includes index.
Description: 144 pages : illustrations (some color) ; 28 cm
Responsibility: Steven Heller & Teresa Fernandes ; designer, Teresa Fernandes ; art associate, Daniel Drennan ; assistant editor, John Hassan ; researcher, Courtenay Clinton.

Abstract:

"They probably didn't tell you in art school, but it takes a great deal more than talent to succeed in a career in illustration. Illustration is a business, and like any other business, professionals must learn to skillfully navigate their way through the marketplace in order to survive and thrive. The Business of Illustration provides information not available elsewhere, guiding the wannabe or even more experienced illustrator through the process of setting up a business, creating effective methods of self-promotion, finding a rep - or perhaps even choosing to operate without one. Best of all, no three-piece suits are required."--BOOK JACKET. "Full of tricks of the trade too often learned only after getting burned, The Business of Illustration presents a broad picture of what it takes to protect your intellectual property while also making your talent and passion into a viable business. Interviews with successful illustrators, such as Brad Holland, Anita Kunz and Henrik Drescher, and well-established artist representatives, like Vicki Morgan and Richard Solomon, put the reader on the "inside track". Examples of work from the many different genres of illustration show diverse, yet equally successful approaches to editorial work, corporate advertising, book publishing, cds and records, medical, packaging, comics and still more. Appropriate fees for work in various areas of the business are also listed at the end of the book."--Jacket.

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   schema:reviewBody ""They probably didn't tell you in art school, but it takes a great deal more than talent to succeed in a career in illustration. Illustration is a business, and like any other business, professionals must learn to skillfully navigate their way through the marketplace in order to survive and thrive. The Business of Illustration provides information not available elsewhere, guiding the wannabe or even more experienced illustrator through the process of setting up a business, creating effective methods of self-promotion, finding a rep - or perhaps even choosing to operate without one. Best of all, no three-piece suits are required."--BOOK JACKET. "Full of tricks of the trade too often learned only after getting burned, The Business of Illustration presents a broad picture of what it takes to protect your intellectual property while also making your talent and passion into a viable business. Interviews with successful illustrators, such as Brad Holland, Anita Kunz and Henrik Drescher, and well-established artist representatives, like Vicki Morgan and Richard Solomon, put the reader on the "inside track". Examples of work from the many different genres of illustration show diverse, yet equally successful approaches to editorial work, corporate advertising, book publishing, cds and records, medical, packaging, comics and still more. Appropriate fees for work in various areas of the business are also listed at the end of the book."--Jacket." ;
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