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The business of intellectual property

Author: Christopher M Arena; Eduardo M Carreras
Publisher: New York : Oxford University Press, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Christopher M Arena; Eduardo M Carreras
ISBN: 9780195338386 0195338383
OCLC Number: 166387332
Description: xi, 398 pages : illustrations ; 24 cm
Contents: Short stories --
The intellectual property economy --
Information assets --
Using information assets to create value : creativity, invention, and innovation --
Attaching intellectual property to information assets --
Strategic implications for business --
Strategic considerations in innovation --
Linking innovation, business, and intellectual property --
Elements of intellectual property strategies from successful companies --
The value extraction points-understanding the business model and the value chain --
Extracting value from intellectual property --
Developing a value creation intellectual property strategy --
Implementing the value creation strategy --
Acquiring information assets --
Protecting information assets --
Extracting value from information assets --
Managing the program.
Responsibility: Christopher M. Arena, Eduardo M. Carreras.
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The authors' credentials shine through...as they successfully weave together business and legal concepts in a way that provides an accessible resource for business managers seeking to understand the Read more...

 
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