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The business of iOS app development : for iPhones, iPads and iPod touches

Author: Taylor Pierce; Dave Wooldridge
Publisher: [New York, New York] : Apress, New York, NY : Springer Science+Business Media [2014]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Taylor Pierce; Dave Wooldridge
ISBN: 9781430262381 1430262389
OCLC Number: 896165134
Notes: Includes index.
Description: xvi, 414 pages : illustrations ; 24 cm
Contents: Seeing the Big Picture in a Crowded App Store Market Place Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research Protecting Your Intellectual Property Your iOS App Is Your Most Powerful Marketing ToolSocial Inception: Promoting Your Apps Within AppsMoney for Nothing: When It Pays to Be FreeMonetizing Free Apps with iAd and Other In-App Advertising Opportunities Exploring the Freemium Model with In-App PurchaseTesting and Usability: Putting Your Best Foot ForwardGet the Party Started! Creating a Prerelease BuzzKeys to the Kingdom: The App Store Submission ProcessIncreasing Awareness for Your iOS App
Responsibility: Taylor Pierce, Dave Wooldridge.
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Abstract:

Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators?perfect for independent developers on shoestring budgets. No prior business knowledge is required. The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!

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Primary Entity

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