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The business of iPhone and iPad App Development : making and marketing Apps that succeed

Author: Dave Wooldridge; Michael Schneider
Publisher: New York : Apress : Springer Science+Business Media, LLC, ©2011.
Edition/Format:   eBook : Document : English : 2nd ed., updated and expandedView all editions and formats
Database:WorldCat
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"Developer success in the iTunes App Store"--Cover.

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Wooldridge, Dave.
Business of iPhone and iPad App Development.
New York : Apress : Springer Science+Business Media, LLC, ©2011
(OCoLC)648933598
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dave Wooldridge; Michael Schneider
ISBN: 9781430233015 143023301X 1430233001 9781430233008
OCLC Number: 755069362
Notes: "Developer success in the iTunes App Store"--Cover.
Description: 1 online resource (xv, 457 pages) : illustrations
Contents: * Seeing the Big Picture in a Crowded App Store Marketplace * Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research * Protecting Your Intellectual Property * Your iOS App Is Your Most Powerful Marketing Tool * Social Inception: Promoting Your Apps Within Apps * Money for Nothing: When It Pays to Be Free * Monetizing Free Apps with iAd and Other In-App Advertising Opportunities * Exploring the Freemium Model with In-App Purchase * Testing and Usability: Putting Your Best Foot Forward * Get the Party Started! Creating a Prerelease Buzz * Keys to the Kingdom: The App Store Submission Process * Increasing Awareness for Your iOS App * Online Resources for App Research and Marketing
Responsibility: Dave Wooldridge with Michael Schneider.

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