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The business of media : corporate media and the public interest

Author: David Croteau; William Hoynes
Publisher: Thousand Oaks, Calif. : Pine Forge Press, ©2001.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Croteau, David.
Business of media.
Thousand Oaks, Calif. : Pine Forge Press, ©2001
(OCoLC)647094606
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David Croteau; William Hoynes
ISBN: 0761986405 9780761986409
OCLC Number: 44926854
Description: xv, 302 pages : illustrations ; 23 cm
Contents: Media, markets, and the public sphere --
The rise and (de)regulation of the media industry --
The new media giants : changing industry structure --
Strategies of the new media giants --
How business strategy shapes media content --
How the media business influences society --
Choosing the future : citizens, policy, and the public interest.
Responsibility: David Croteau, William Hoynes.
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"... a candid revealing and detailed study of the rapidly evolving media industry, especially in an increasingly media-saturated society. A thoroughly scholarly work which defly presents its in-depth Read more...

 
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