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|All Authors / Contributors:||
John G Beech; Simon Chadwick
|Description:||xxxiii, 592 pages : colour, illustrations ; 25 cm|
|Contents:||Section A. The context of sport. Introduction: the commercialisation of sport / John Beech and Simon Chadwick ; Governance in sport / John Beech ; Ethics in sport / Leon Culbertson, Mike McNamee and Emily Ryall ; The role of the State in sport / Chris Parker ; The economics of competitive balance in sport / Jon Guest ; The impacts of sport / Robert Kaspar and Sebastian Kaiser --
section B. Business functions applied to sport. Organisational behaviour in sport organisations / John Old ; Human resource management in sport / Terrence Wendell Braithwaite ; Branding and marketing in sport / Norm O'Reilly, Ted Graham and Lindsay Rennie ; Sports finance / Michael Barker ; Managing small and not-for-profit sports organisations / Cameron O'Beirne ; Strategy and environmental analysis in sport / Andy Adcroft ; Managing sport operations: quality, performance and control / Terri Byers ; The internet, online social networks and the fan digital experience / Boris Helleu and Maxence Karoutchi --
section C. Sport management issues. Sports and the law / Karen Bill and Simon Gardiner ; Sport event and facility management / Dave Arthur ; Sport sponsorship and endorsement / Des Thwaits and Yue Meng-Lewis ; Sport broadcasting / Harry Arne Solberg ; Risk management in sport / Dominic Elliott ; The sports betting industry / David Morris ; Sports retailing and merchandising / Leigh Sparks ; Sports media and PR / Stephen W. Dittmore ; The internalisation of sport / Simon Chadwick ; Sports agencies and intermediaries / Anna Semens and Adam Pendlebury --
section D. Conclusions. The future for sport management / Simon Chadwick and John Beech.
|Responsibility:||edited by John Beech and Simon Chadwick.|