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Business plan guide for independent consultants

Author: Herman Holtz
Publisher: New York : Wiley, ©1994.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

At last, a complete business plan guide just for independent consultants!. . .

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Herman Holtz
ISBN: 0471597368 9780471597360 047159735X 9780471597353
OCLC Number: 30029869
Description: xi, 228 pages : illustrations ; 24 cm + 1 computer disc (3 1/2 in.)
Contents: 1. Why You Need a Business Plan --
2. Mission Statements and Business Definitions --
3. Start-Up Planning --
4. Initial Commitments --
5. Market Analysis --
6. Analyzing and Qualifying Markets and Segments --
7. The Marketing Plan --
8. Planning the Presentations and Using the Tools --
9. Zeroing in on Your Market --
10. Rates and Pricing --
11. The Financial Side of the Business --
12. A Sample Business Plan.
Responsibility: Herman Holtz.
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