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Business plans for dummies

Author: Paul Tiffany; Steven Peterson
Publisher: Hoboken, NJ : Wiley Pub., ©2005.
Series: --For dummies.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:
Offers advice on assessing goals and objectives, writing a mission statement, identifying the needs of customers, and economic forecasting.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Paul Tiffany; Steven Peterson
ISBN: 0764576526 9780764576522
OCLC Number: 60402388
Notes: Includes index.
Description: xvi, 364 pages : illustrations ; 24 cm.
Contents: Part I. --
Knowing where you want to go / Preparing to do a business plan / Understanding the importance of a business plan / Setting off in the right direction/ Charting the proper course / Part. II --
Describing your marketplace --
Examining the business environment / Slicing and dicing markets / Getting better acquainted with customers / Checking out your competition / Part III. --
Weighing your company's prospects --
Assessing where you stand today / Making money doing what you do best / Figuring out the financial details / Forecasting and budgeting / Part IV. --
Looking to the future --
Managing uncertainty / Thinking strategically / Growing up and growing bigger / Part V. --
Putting your business plan into action --
Shaping your organization / Leading the way --
Part VI. The part of tens --
Ten signs that your business plan needs refreshing / Ten questions to ask about your plan / Ten business-planning never-evers / Appendix: --
A sample business plan.
Series Title: --For dummies.
Responsibility: Paul Tiffany and Steven D. Peterson.
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Abstract:

Offers advice on assessing goals and objectives, writing a mission statement, identifying the needs of customers, and economic forecasting.

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