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|All Authors / Contributors:||
|Description:||xiv, 192 pages ; 20 cm.|
|Contents:||Why is a business plan so important? --
What do I need to do before writing a business plan and how do I get things started? --
How do I write an attention-grabbing executive summary? --
People: how do I show that I (and the people around me) have what it takes? --
The business: how do I explain what makes this so special? --
Markets, marketing and the fine art of pricing: how do I show that we really understand what our customers want? --
The finances: how do I learn to understand the numbers and use them to support my business case? --
Appendices and supporting information: how do I include everything without including absolutely everything? --
Raising the funds: how do I raise the finance needed, and how do I decide who should get what? --
How do I avoid the most common business plan pitfalls?
|Series Title:||Instant manager.|