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The business playground

Author: David A Stewart; Mark Simmons
Publisher: Harlow : Financial Times Prentice Hall, 2010.
Edition/Format:   Print book : EnglishView all editions and formats

Co-written by rock star and creative genius Dave Stewart, this text puts creative thinking, from developing great new products and services, to finding amazing solutions to perennial problems, at the  Read more...


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Document Type: Book
All Authors / Contributors: David A Stewart; Mark Simmons
ISBN: 9780273726883 0273726889
OCLC Number: 499070659
Description: pages cm
Contents: Foreword Introduction Chapter One: How to PlayChapter Two: Idea Spaghetti Chapter Three: Scavengers Chapter Four: The Answer is in the Question Chapter Five: Left Brain, Meet Mr Right Chapter Six: Brain Flash Chapter Seven: The Idea Commune Chapter Eight: Far Out Chapter Nine: Shoe SwapperChapter Ten: Connected Chapter Eleven: Kill the Idea Chapter Twelve: Blast Off!Conclusion Index
Responsibility: Dave Stewart and Mark Simmons.


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"The pages are packed with interesting research studies and techniques to unleash the potential within. Dave and Mark both believe you can't teach people to be creative, instead you must show them, Read more...

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