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Business policy : an analytical introduction

Author: George A Luffman
Publisher: Oxford, UK ; Cambridge, Mass., USA : B. Blackwell Business, 1991.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:

A revised and updated second edition of an introductory text for undergraduate and postgraduate courses in business policy and corporate strategy. It contains a range of specially developed cases  Read more...

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Document Type: Book
All Authors / Contributors: George A Luffman
ISBN: 0631181954 9780631181958
OCLC Number: 23462317
Description: viii, 210 pages : illustrations ; 23 cm
Contents: Introduction to business policy; strategic managers and strategic planning; values culture and work; missions and objectives; environmental analysis; understanding industries and markets; internal company audit; financial appraisal; strategic direction; the multinational alternative; strategies for declining industries; corporate collapse and turnaround; entry and exit strategies; deciding on future strategy; implementing strategy.
Responsibility: George Luffman [and others].

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