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Business research for decision making

Author: Duane Davis; Robert M Cosenza
Publisher: Belmont, Calif. : Wadsworth, ©1993.
Series: Series in management.; Series in marketing.
Edition/Format:   Print book : English : 3rd edView all editions and formats
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Document Type: Book
All Authors / Contributors: Duane Davis; Robert M Cosenza
ISBN: 0534932495 9780534932497
OCLC Number: 26673501
Description: xvi, 622 pages : illustrations ; 25 cm.
Contents: Ch. 1. The Role of Business Research in the Decision-Making Process --
Ch. 2. Scientific Inquiry --
Ch. 3. Secondary Data Collection in Business Inquiry --
Ch. 4. Problem and Proposal Development and Evaluation --
Ch. 5. Fundamentals of Research Design --
Ch. 6. Foundations of Measurement --
Ch. 7. Scaling and Instrument Design --
Ch. 8. Sampling Design --
Ch. 10. Model Building: Selection and Use --
Ch. 11. Basic Data Preparation and Analysis --
Ch. 12. Analysis of Variance and Regression Techniques --
Ch. 13. Advanced Multivariate Analysis --
Ch. 14. Ethical Considerations in Business Research --
Ch. 15. Research Reporting --
Ch. 16. Evaluation of Business Research --
Appendix A: A Practitioner's Guide to Secondary Business Information Sources --
Appendix B: A Guide to Selected Statistical Packages for Business Research --
Appendix C: Selected Statistical Tables.
Series Title: Series in management.; Series in marketing.
Responsibility: Duane Davis, Robert M. Cosenza.

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