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Business research methods

Author: William G Zikmund
Publisher: Fort Worth : Dryden, ©1997.
Series: Dryden Press series in management.
Edition/Format:   Print book : English : 5th edView all editions and formats
Summary:

Covering topics in business research, this text employs numerous examples to illustrate real-world research in management, marketing, finance, accounting and other areas of business.

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Details

Document Type: Book
All Authors / Contributors: William G Zikmund
ISBN: 0030184320 9780030184321
OCLC Number: 36234707
Description: xxi, 829 pages : illustrations ; 24 cm.
Contents: Preface --
About the Author --
Part 1. Introduction --
Chapter 1. The Role of Business Research --
Chapter 2. Information Systems and Knowledge Management --
Chapter 3. Theory Building --
Chapter 4. The Research Process: An Overview --
Chapter 5. Ethical Issues in Business Research --
Part 2. Beginning Stages of the Research Process --
Chapter 6. Problem Definition and the Research Proposal --
Chapter 7. Exploratory Research and Qualitative Analysis --
Chapter 8. Secondary Data --
Part 3. Research Methods for Collecting Primary Data --
Chapter 9. Survey Research: An Overview --
Chapter 10. Survey Research: Basic Methods of Communication with Respondents --
Chapter 11. Observation Methods --
Chapter 12. Experimental Research --
Part 4. Measurement Concepts --
Chapter 13. Measurement and Scaling Concepts --
Chapter 14. Attitude Measurement --
Chapter 15. Questionnaire Design --
Part 5. Sampling and Fieldwork --
Chapter 16. Sample Designs and Sampling Procedures --
Chapter 17. Determination of Sample Size: A Review of Statistical Theory --
Chapter 18. Fieldwork --
Part 6. Data Analysis and Presentation --
Chapter 19. Editing and Coding: Beginning to Transform Raw Data into Information --
Chapter 20. Basic Data Analysis: Descriptive Statistics --
Chapter 21. Univariate Statistics --
Chapter 22. Bivariate Analysis: Tests of Differences --
Chapter 23. Bivariate Analysis: Measures of Association --
Chapter 24. Multivariate Analysis --
Chapter 25. Communicating Research Results: Report, Presentation, and Follow-Up --
Part 7. Video Cases --
Video Case 1. Polaroid I-Zone --
Video Case 2. WBRU --
Video Case 3. Ben & Jerry's --
Video Case 4. Fossil --
A Watch for Every Wrist --
Video Case 5. IBM: Enterprise Resource Planning --
Video Case 6. Fisher-Price Rescue Heroes --
Video Case 7. Upjohn's Rogaine --
Video Case 8. Trading Cards Focus Group --
Video Case 9. V8 --
Video Case 10. Furniture.com --
Video Case 11. The Census Bureau: Census 2000 --
Video Case 12. Burke Inc. --
Video Case 13. The Walker Information Group --
Part 8. Critical Thinking Cases --
Case 1. The Atlanta Braves --
Case 2. Harvard Cooperative Society --
Case 3. Tulsa's Central Business District (A): Developing a Research Project --
Case 4. Hamilton Power Tools (A) --
Case 5. Middlemist Precision Tool Company --
Case 6. EZPass --
Case 7. Today's Man --
Case 8. Behavioral Science Research of Coral Gables, Florida --
Case 9. Tulsa's Central Business District (B) --
Case 10. The Greeting Card Study --
Case 11. The Evergreen Company --
Case 12. Tulsa's Central Business District (C) --
Case 13. The Pretesting Company --
Case 14. Professional Recruiters --
Case 15. Hamilton Power Tools (B) --
Case 16. The Cleveland Clinic Foundation in Jacobs Field --
Case 17. Flyaway Airlines --
Case 18. Wall Street Journal/Harris Interactive Business School Survey --
Case 19. Omar's Fast Freight --
Case 20. Canterbury Travels --
Case 21. United States Postal Service --
Case 22. Schonbrunn Palace in Vienna --
Case 23. The Business Forms Industry --
Case 24. Zagorski Field Services --
Case 25. The Multiplex Company --
Case 26. Survey on Americans and Dietary Supplements --
Case 27. Old School versus New School Sports Fans --
Case 28. Fidelity Investments --
Case 29. LastDance Health Care Systems --
Case 30. Sunbelt Energy Corporation --
Case 31. Employees Federal Credit Union --
Case 32. Values and the Automobile Market --
Appendix. Statistical Tables --
Endnotes and Photo Credits --
Glossary of Frequently Used Symbols --
Glossary of Terms --
Index.
Series Title: Dryden Press series in management.
Responsibility: William G. Zikmund.

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