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Business research methods

Author: Donald R Cooper; Pamela S Schindler
Publisher: New York : McGraw-Hill Higher Education ; New York : McGraw-Hill Higher Education, 2011.
Series: The McGraw-Hill/Irwin series in operations and decision sciences
Edition/Format:   Print book : English : 11th edView all editions and formats
Summary:

Offers comprehensive coverage of the research experience in Business Research Methods. This title includes coverage of the business research topics - backed by theory.

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Document Type: Book
All Authors / Contributors: Donald R Cooper; Pamela S Schindler
ISBN: 9780071289221 0071289224 9780073373706 0073373702
OCLC Number: 660519055
Notes: Previous edition: 2008.
Description: xxii, 761 pages : illustrations (some color) ; 28 cm
Contents: Part I: Introduction to Business Research 1.Research in Business Appendix 1a: How the Research Industry Works 2.Ethics in Business Research 3.Thinking Like a Researcher 4.The Research Process: An Overview 5.Clarifying the Research Question through Secondary Data and Exploration Appendix 5a: Bibliographic Database Searches Appendix 5b: Advanced Searches Part II: The Design of Business Research 6.Research Design: An Overview 7.Qualitative Research 8.Observation Studies 9.Experiments 10.Surveys Appendix 10a: Complex Experimental Designs Appendix 10b: Test Markets Part III: The Sources and Collection of Data 11.Measurement 12.Measurement Scales 13.Questionnaires and Instruments Appendix 13a: Crafting Effective Measurement Questions Appendix 13b: Pretesting Options and Discoveries 14.Sampling Appendix 14a: Determining Sample Size Part IV: Analysis and Presentation of Data 15.Data Preparation and Description Appendix 15a: Describing Data Statistically 16.Exploring, Displaying, and Examining Data 17.Hypothesis Testing 18.Measures of Association 19.Multivariate Analysis: An Overview 20.Presenting Insights and Findings: Written Reports 21.Presenting Insights and Findings: Oral Presentations Case Index Appendices: A. Business Research Requests and Proposals (with Sample RFP) B. Focus Group Discussion Guide C. Nonparametric Significance Tests D. Selected Statistical Tables References and Readings
Series Title: The McGraw-Hill/Irwin series in operations and decision sciences
Responsibility: Donald R. Cooper and Pamela S. Schindler.

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