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Business research methods

Author: Alan Bryman; Emma Bell
Publisher: Oxford : Oxford Univ. Press, 2011.
Edition/Format:   Print book : 3rd edView all editions and formats
Summary:

Covering a range of the core qualitative and quantitative methods, this comprehensive resource will equip students with invaluable advice on doing business research, from formulating research  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Alan Bryman; Emma Bell
ISBN: 9780199583409 0199583404
OCLC Number: 706045228
Description: xxxix, 763 Seiten
Contents: 1. Business research strategies ; 2. Research designs ; 3. Planning a research project and formulating research questions ; 4. Getting started : reviewing the literature and formulating research questions ; 5. Ethics and politics in business research ; 6. The nature of quantitative research ; 7. Sampling ; 8. Structured interviewing ; 9. Self completion questionnaires ; 10. Asking questions ; 11. Structured observation ; 12. Content analysis ; 13. Secondary analysis and official statistics ; 14. Quantitative data analysis ; 15. Using SPSS for Windows ; 16. The nature of qualitative research ; 17. Ethnography and participant observation ; 18. Interviewing in qualitative research ; 19. Focus groups ; 20. Language in qualitative research ; 21. Documents as sources of data ; 22. Qualitative data analysis ; 23. Computer-assisted qualitative data analysis : using NVivo V7 ; 24. Breaking down the quantitative/qualitative divide ; 25. Mixed methods research : combining quantitative and qualitative research ; 26. E-research : using the Internet as object and method of data collection ; 27. Writing up business research.
Responsibility: Alan Bryman and Emma Bell.

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If you are a management or business studies undergraduate or postgraduate, doing either a research methods course or a research dissertation, then this is the book for you - a fantastic resource that Read more...

 
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