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Business scenarios : a context-based approach to business communication

Author: Heidi Maria Schultz
Publisher: Boston : McGraw-Hill Irwin, ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Heidi Maria Schultz
ISBN: 0072984244 9780072984248
OCLC Number: 56729740
Description: xviii, 142 pages : illustrations ; 24 cm
Contents: Building Blocks for Business Communication: A refresher --
1. Business Writing Basics --
2. Business Speaking Basics --
Communication Strategy: Understanding how your role, your reason for communicating, and your audience affect the choices you make about your message --
3. S.N. Boyce and Its Catalog Division --
Document Design: Applying audience-centered techniques that increase your audience's reading efficiency --
4. Wake Partners --
The “New Conservative Mutual Fund” --
Tone: Written words affect how your audience “hears” you --
5. It Has Come to My Attention. --
Short Business Messages: Writing informative, bad news, and persuasive messages --
6. Payroll's Paperless Payday (informative message) --
7. Do Not Park Here. or Here. or Here (negative message) --
8. Special “No Interest /No Payments for 12 Months” Promotion (persuasive message) --
9. Fewer Injuries for Warehouse Employees (persuasive message) --
Reports: Putting together longer documents.Chapter 10. Midwest University Named “Number One Party School” --
Oral Communication: Creating and delivering business presentations --
11. The Big National Presentation (informative presentation) --
12. Turn Out the Lights (negative presentation) --
Crisis Communication --
13. Diner Beware --
14. District of Columbia Water and Sewer Authority --
Communicating Health Hazards to the Public.
Responsibility: Heidi Schultz.
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