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The business solution to poverty : designing products and services for three billion new customers

Author: Paul Polak; Mal Warwick
Publisher: San Francisco : Berrett-Koehler Publishers, Inc., 2013.
Series: BK currents book.
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Database:WorldCat
Summary:
The nearly three billion people living on $2 a day are not just the world?s greatest challenge?they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need and driven by what Polak and Warwick  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
(DLC) 2013015980
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Paul Polak; Mal Warwick
ISBN: 1609940784 9781609940782 9781609940799 1609940792 1299687083 9781299687080 9781784026141 178402614X
OCLC Number: 851430575
Description: 1 online resource
Contents: Preface --
Introduction: eight keys to ending poverty --
Only business can end poverty --
"The poor are very different from you and me" --
What is poverty? --
What can government and philanthropy do? --
Why business is best equipped to fight global poverty --
Zero-based design and the bottom billions --
What to do before you launch your business --
The ruthless pursuit of affordability --
Zero-based design in practice : low-cost drip irrigation --
Design for the market --
Zero-based design in practice : a cautionary tale --
Design for scale --
Zero-based design in practice: safe drinking water for small villages --
Design for delivery the last 500 feet --
Building a mission-driven global business --
Opportunities abound --
It's your turn now --
Resources : takeaways and what we say to critics --
Notes --
Acknowledgments --
About the authors --
Index.
Series Title: BK currents book.
Responsibility: by Paul Polak and Mal Warwick.
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Abstract:

Offers guidelines and principles of business solutions, and shows how it has already been able to supply the very poor with clean drinking water, electricity, irrigation, housing, education,  Read more...

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This inspiring manifesto from Windhorse International CEO Polak (Out of Poverty) and entrepreneur Warwick (Fundraising When Money Is Tight) features a comprehensive roadmap for executives and Read more...

 
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