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Business storytelling for dummies

Author: Karen Dietz; Lori L Silverman
Publisher: Hoboken, New Jersey : John Wiley & Sons, ©2014.
Series: --For dummies.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Learn how to harness the power of a good story to influence prospects, customers, colleagues, team members, sponsors, and funders. With storytelling, you can tap into their imaginations and translate sterile facts and stagnant case studies into exciting concepts they can identify with.
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Document Type: Book
All Authors / Contributors: Karen Dietz; Lori L Silverman
ISBN: 9781118661215 1118661214
OCLC Number: 859558364
Description: xii, 367 pages ; 24 cm.
Contents: Part 1. Getting started with business storytelling --
Part 2. Moving people to action: creating compelling stories --
Part 3. Sharing stories for maximum value --
Part 4. Tailoring storytelling to special circumstances --
Part 5. The part of tens.
Series Title: --For dummies.
Responsibility: by Karen Dietz and Lori L. Silverman.

Abstract:

Use storytelling to become a more effective business communicator An effective communication tool for ages, storytelling has come of age in the business world.  Read more...

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