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Business strategy formulation : theory, process, and the intellectual revolution

Author: Anthony W Ulwick
Publisher: Westport, Conn. : Quorum Books, 1999.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Annotation "It is becoming increasingly clear that companies must be able to formulate business strategies, product and service strategies and internal operating strategies that accelerate the creation and delivery of customer value. Ulwick introduces a strategy formulation theory and process that allows firms to create strategies that consistently produce breakthrough results. The application of advanced modeling  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Ulwick, Anthony W., 1957-
Business strategy formulation.
Westport, Conn. : Quorum Books, 1999
(DLC) 99013714
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Anthony W Ulwick
ISBN: 9781429476409 1429476400 1567509584 9781567509588 9781567202731 156720273X
OCLC Number: 49788598
Description: 1 online resource (xviii, 204 pages) : illustrations
Contents: Introduction Preface The Intellectual Revolution Transforming the Thinking Process Structuring the Process of Strategy Formulation Desired Outcomes: Redefining the Concept of "Requirements" Defining the Desired Competitive Position Integrating Structure and Information into a Process for Strategy Formulation Engaging in the Intellectual Revolution Case Studies and Evaluations Executing Concepts of Strategy Appendix A: Capturing and Prioritizing Desired Outcomes Appendix B: Prioritizing Predictive Metrics Appendix C: Using Predictive Metrics Glossary of Terms Selected Bibliography
Responsibility: Anthony W. Ulwick.

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Provides a discussion of advanced strategy formulation theories and processes. The text describes Outcome-Based Logic and a Universal Strategy Formulation Model which defines the four essential  Read more...

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"Ulwick introduces a strategy formulation theory and process that allows firms to create strategies that consistently produce breakthrough results."-Creative Magazine "Presents a wealth of top-notch Read more...

 
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