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Business strategy

Author: John Grieve Smith
Publisher: Oxford ; Cambridge, MA : B. Blackwell, 1990.
Edition/Format:   Print book : English : 2nd ed., new edView all editions and formats
Database:WorldCat
Summary:

An introduction to the subject of business strategy for both business people and students, which avoids unhelpful jargon and abstraction. This revised and updated edition to take account of recent  Read more...

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Additional Physical Format: Online version:
Grieve Smith, John.
Business strategy.
Oxford ; Cambridge, MA : B. Blackwell, 1990
(OCoLC)704463911
Document Type: Book
All Authors / Contributors: John Grieve Smith
ISBN: 0631177388 9780631177388 0631175261 9780631175261
OCLC Number: 20671979
Notes: "First published 1985 jointly by Basil Blackwell Ltd. ... and the Economist Publications Ltd."--Title page verso.
Description: vii, 222 pages : illustrations ; 22 cm
Contents: The concept of strategy; strategic objectives; assessing the environment; the situation of the company; diversification; portfolio analysis; competitive strategy; strategic planning; financial evaluation; state enterprises and public utilities; strategy in small high-technology firms; people and change.
Responsibility: John Grieve Smith.

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