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Business strategy

Author: Brian Tracy
Publisher: New York : AMACOM, American Management Association, [2015]
Series: Brian Tracy success library.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Shares the important lessons for strategic planning. This book helps readers to discover how to: ask the five key questions vital to any strategic plan; determine a corporate mission that lifts and  Read more...

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Details

Document Type: Book
All Authors / Contributors: Brian Tracy
ISBN: 9780814436271 0814436277
OCLC Number: 898167003
Notes: Includes index.
Description: 107 pages ; 17 cm.
Contents: CONTENTS Introduction 1 1 Introduction to Strategy: Alexander the Great 4 2 The Principles of Effective Strategy 11 3 Five Questions in Strategic Planning 17 4 The Key Players in Setting Strategy 21 5 Values, Vision, and Purpose 25 6 Determine Your Corporate Mission 31 7 Back from the Future 35 8 Strategic Areas for Consideration 41 9 The Driving Force: Key to Strategy 45 10 Four Central Concepts in Strategic Planning 51 11 Concentrate on What You Do Well 56 12 Adjacency Moves 61 13 Have a Divestment Strategy 64 14 Zero-Based Thinking 67 15 Take the Offensive 73 16 Flexibility Wins 79 17 Create New Markets 83 18 Choose Your Competition 87 19 Engage the Entire Company 91 20 Organizational Structure Makes a Difference 96 21 The Five Phases of Strategy Formulation and Implementation 99 Index 105
Series Title: Brian Tracy success library.
Responsibility: Brian Tracy.

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