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Business studies for dummies

Author: Richard Pettinger
Publisher: Chichester : Wiley, 2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Your hands-on introduction to modern business and business education Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For  Read more...

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Document Type: Book
All Authors / Contributors: Richard Pettinger
ISBN: 9781118348116 1118348117 9781118348147 1118348141 9781118348185 1118348184
OCLC Number: 794815738
Description: 1 volume ; 24 cm
Contents: Introduction 1 Part I: What Is Business? 5 Chapter 1: Understanding Business and Business Studies 7 Chapter 2: Identifying the Internal and External Influences on Business 21 Chapter 3: Using Business Analyses 37 Chapter 4: Making Decisions 61 Part II: How Business Works 75 Chapter 5: Structuring and Evolving Organisations 77 Chapter 6: Meeting Stakeholder Demands 91 Chapter 7: Organising for Success 103 Part III: How to Be a Business and Do Business 119 Chapter 8: Understanding Business Strategy 121 Chapter 9: Creating Great Products and Services 137 Chapter 10: Marketing Your Products or Services 151 Part IV: Money, Money, Money 171 Chapter 11: Understanding Finance 173 Chapter 12: Structuring Accounts 193 Chapter 13: Investing in the Present and in the Future 211 Chapter 14: Using Numbers in Business 231 Part V: The Awkward Bit: The People! 245 Chapter 15: Knowing People 247 Chapter 16: Managing Human Resources 269 Chapter 17: Handling Employee Relations 289 Part VI: Putting It All Together 307 Chapter 18: Examining Operations 309 Chapter 19: Delivering Great Projects 327 Chapter 20: Using Technology to Your Best Advantage 341 Part VII: The Part of Tens 357 Chapter 21: Ten Tips for Succeeding at Business School 359 Chapter 22: Ten Ways to Put Your Knowledge to Work Outside the Classroom 367 Index 375
Responsibility: Richard Pettinger.
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