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Business the Amazon.com way : secrets of the world's most astonishing Web business

Author: Rebecca Saunders
Publisher: Dover, NH : Capstone US, 1999.
Series: Big shots.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Describes the key principles responsible for the success of amazon.com, and discusses the fundamentals of electronic commerce.
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Named Person: Jeffrey Bezos; Jeffrey Bezos
Document Type: Book
All Authors / Contributors: Rebecca Saunders
ISBN: 1841120545 9781841120546
OCLC Number: 42924245
Description: ix, 213 p. ; 24 cm.
Contents: Introduction: The Sam Walton of the Web 1 --
1 Live and Breathe E-Commerce 25 --
2 Fill the Place with Entrepreneurs 47 --
3 Focus 69 --
4 Brand the Site 85 --
5 Get and Keep Customers by Offering Great Value 105 --
6 Develop Unbeathable Logistics 121 --
7 Stay Lean 137 --
8 Practise Technoleverage 153 --
9 Innovation and Enlightened Adaptation 171 --
10 Grow with the Best 185.
Series Title: Big shots.
Responsibility: Rebecca Saunders.

Abstract:

Describes the key principles responsible for the success of amazon.com, and discusses the fundamentals of electronic commerce.

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