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Business the AOL way : secrets of the world's number 1 webmaster

Author: David Stauffer
Publisher: Oxford : Capstone, 2000.
Series: Big shots.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Reveals the secrets, deals, schemes and dreams of AOL. Stauffer charts the rise of the icon and takes a sideways look at how they rose from nowhere to become so powerful.

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Details

Genre/Form: History
Named Person: Stephen McConnell Case; Steve Case
Document Type: Book
All Authors / Contributors: David Stauffer
ISBN: 184112088X 9781841120881
OCLC Number: 43718398
Description: x, 210 pages ; 22 cm.
Contents: Preface Introduction One: Go Into Everybody's Business Two: Give Your Business a Human Face Three: Never be Dissuaded From Pursuing Your Dream Four: KISS! Five: Ignore "Irrelevant" Experts - Customers Rule! Six: Don't Shy From a Fight.. Seven: ..or Hesitate to Sleep with the Enemy Eight: Leverage Successes, Build Your Brands Nine: Admit Mistakes and Grow Forwards Ten: Get to the Future Today How to Succeed the AOL Way Last Word: A Headlong Rush Into the Unknown Index.
Series Title: Big shots.
Responsibility: David Stauffer.

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