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Business the Richard Branson way : 10 secrets of the world's greatest brand builder

Author: Des Dearlove
Publisher: Chichester, UK : Capstone ; Hoboken, NJ : John Wiley & Sons, 2007.
Series: Big shots.
Edition/Format:   eBook : Document : Biography : English : 3rd edView all editions and formats
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Genre/Form: Electronic books
Biography
Case studies
History
Additional Physical Format: Print version:
Dearlove, Des.
Business the Richard Branson way.
Chichester, UK : Capstone ; Hoboken, NJ : John Wiley & Sons, 2007
(DLC) 2006100405
(OCoLC)76967184
Named Person: Richard Branson; Richard Branson; Richard Branson
Material Type: Biography, Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Des Dearlove
ISBN: 9781841127668 1841127663
OCLC Number: 128083962
Description: 1 online resource (xvi, 172 pages).
Contents: Cover --
Business the Richard Branson Way --
CONTENTS --
Acknowledgments --
Richard Branson Revisited ... --
The Life and Times of Richard Branson --
One: Pick on Someone Bigger Than You --
Two: Do the Hippy, Hippy Shake --
Three: Haggle: Everything's Negotiable --
Four: Make Work Fun --
Five: Do Right by Your Brand --
Six: Smile for the Cameras --
Seven: Don't Lead Sheep, Herd Cats --
Eight: Move Faster Than a Speeding Bullet --
Nine: Size Does Matter --
Ten: Never Lose the Common Touch --
How to Build a Brand the Branson Way --
Last Word --
Index --
Last Page.
Series Title: Big shots.
Other Titles: Richard Branson way
Responsibility: Des Dearlove.
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