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Business the Richard Branson way : 10 secrets of the world's greatest brand builder

Author: Des Dearlove
Publisher: Chichester, UK : Capstone ; Hoboken, NJ : John Wiley & Sons, 2007.
Series: Big shots.
Edition/Format:   Print book : Biography : English : 3rd edView all editions and formats
Summary:
"Business the Richard Branson Way is the bestseller that lifts the lid on who the man with the common touch really is, and why he has been able to sit successfully atop a business empire for over 30 years through triumphs and tribulation. This edition includes new commentary on ventures such as Virgin Trains, Virgin Cola, Virgin Active and what is undoubtedly Branson's most ambitious and adventurous idea to date,  Read more...
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Genre/Form: Biography
Case studies
History
Named Person: Richard Branson; Richard Branson
Material Type: Biography, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Des Dearlove
ISBN: 9781841127644 1841127647
OCLC Number: 76967184
Description: xvi, 172 pages ; 22 cm.
Contents: The Life and Times of Richard Branson --
Pick on Someone Bigger Than You --
Do the Hippy, Hippy Shake --
Haggle: Everything's Negotiable --
Make Work Fun --
Do Right by Your Brand --
Smile for the Cameras --
Don't Lead Sheep, Herd Cats --
Move Faster Than a Speeding Bullet --
Size Does Matter --
Never Lose the Common Touch --
How to Build a Brand the Branson Way.
Series Title: Big shots.
Other Titles: Richard Branson way
Responsibility: Des Dearlove.
More information:

Abstract:

In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others  Read more...

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