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|Additional Physical Format:||Print version:
Business to business market research.
London ; Sterling, VA : Kogan Page, 2005
|Material Type:||Document, Internet resource|
|Document Type:||Internet Resource, Computer File|
|All Authors / Contributors:||
Ruth McNeil; Market Research Society.
|ISBN:||1423728793 9781423728795 0749443642 9780749443641 0749446013 9780749446017 1280251514 9781280251511|
|Notes:||Published in association with the Market Research Society.|
|Description:||1 online resource (x, 310 pages) : illustrations.|
|Contents:||Publisher's note; Contents; The editorial board; Acknowledgements; Introduction; The business to business market research industry; Sampling for B2B research; Trends in B2B research; What works and does not work in B2B research; The B2B research process: I Desk research; The B2B research process: II Qualitative research; The B2B research process: III Quantitative research; Costing: guidelines on the cost of projects; Overviews of the business respondent, sectors and research applications; Regional differences and comparisons in B2B research.|
|Series Title:||Market research in practice series.|