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Business to business market research : understanding and measuring business markets

Author: Ruth McNeil; Market Research Society.
Publisher: London ; Sterling, VA : Kogan Page, 2005.
Series: Market research in practice series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This new title is the definitive guide to business to business market research. Approachable in style it answers all the key questions relevant to both a student and practitioner readership. Containing the very latest thinking on research techniques, use of market research and global activity, it will help readers to learn from the experience of others, develop core skills and apply market research effectively.  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
McNeil, Ruth.
Business to business market research.
London ; Sterling, VA : Kogan Page, 2005
(OCoLC)58051179
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ruth McNeil; Market Research Society.
ISBN: 1423728793 9781423728795 0749443642 9780749443641 0749446013 9780749446017 1280251514 9781280251511
OCLC Number: 62090768
Notes: Published in association with the Market Research Society.
Description: 1 online resource (x, 310 pages) : illustrations.
Contents: Publisher's note; Contents; The editorial board; Acknowledgements; Introduction; The business to business market research industry; Sampling for B2B research; Trends in B2B research; What works and does not work in B2B research; The B2B research process: I Desk research; The B2B research process: II Qualitative research; The B2B research process: III Quantitative research; Costing: guidelines on the cost of projects; Overviews of the business respondent, sectors and research applications; Regional differences and comparisons in B2B research.
Series Title: Market research in practice series.
Responsibility: Ruth McNeil.
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Abstract:

A highly readable sourcebook which looks at new trends and different types of business to business market research, as well as other key topics. Aimed at both students and practitioners.  Read more...

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