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Business-to-business marketing 2018-2019

Author: Richard K Miller; Kelli D Washington; Richard K. Miller & Associates,
Publisher: Miramar, FL : Richard K. Miller & Associates, [2018] ©2018
Series: RKMA market research handbook series.
Edition/Format:   eBook : Document : English : 3rd edition
Summary:
"Business-to-Business Marketing 2018-2019 presents statistics on B2B spending,comparisons of the effectiveness of marketing tactics, surveys of marketers and endusers,and analyses of trends in the B2B marketplace. Topics include analytics, B2Bmedia advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management,  Read more...
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Details

Genre/Form: Statistics
Electronic books
Additional Physical Format: Print version:
Miller, Richard K. (Richard Kendall), 1946-
Business-to-Business marketing 2018-2019.
Miramar, FL. : Richard K. Miller & ASssociates, [2018]
(OCoLC)1008872980
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Richard K Miller; Kelli D Washington; Richard K. Miller & Associates,
ISBN: 9781577832577 1577832574
OCLC Number: 1002859325
Description: 1 online resource (355 pages).
Contents: PART I. MARKET OVERVIEW --
1. Business-To-Business Marketing --
2. B2B Spending --
3. B2B Marketing Spending Trends --
4. B2B Marketing Benchmarks --
5. State of B2B Marketing --
6. B2B Media --
7. Marketing Technology. PART II. MARKET LEADERS --
8. Top Advertisers --
9. Top B2B Agencies --
10. Top B2B Brands --
11. Top B2B Campaigns --
12. Top B2B Commercial Channel Software Companies --
13. Top B2B Marketing Blogs. PART III. MARKETING SEGMENTATION --
14. Business & Workforce Counts --
15. NAICS --
16. Distribution Channels --
17. Business Directories & Databases --
18. Direct Marketing Lists. PART IV. MARKETING & SALES --
19. Account-Based Marketing --
20. Content Marketing --
21. Customer Experience --
22. Customer Relationship Management --
23. Data-Driven Marketing --
24. Direct Marketing --
25. Event Marketing --
26. Inbound Marketing --
27. Lead Generation --
28. Lead Management --
29. Market Research --
30. Marketing Analytics --
31. Marketing Automation --
32. Networking --
33. Product Marketing --
34. Promotional Events --
35. Sales --
36. Sponsorships. PART V. TRADE SHOWS --
37. Trade Show Marketing --
38. Largest Trade Shows --
39. Convention Centers. PART VI. DIGITAL MARKETING --
40. Digital Marketing Strategy --
41. B2B E-Commerce --
42. Email --
43. Mobile Marketing --
44. Programmatic Advertising --
45. Search --
46. Social Media Marketing --
47. Video Marketing --
48. Website traffic. Appendix A. Academic Centers --
Appendix B. Academic - MBA Marketing Programs Appendix C. Academic-Ph.D./DBA Marketing Programs --
Appendix D. Advertising Agencies --
Appendix E. Analysts --
Appendix F. Associations --
Appendix G. Online Resources --
Appendix H. Periodicals --
Appendix I. Services For Research & Strategy --
Appendix J. Small Business Development Centers.
Series Title: RKMA market research handbook series.
Responsibility: by Richard K. Miller and Kelli Washington.

Abstract:

"Business-to-Business Marketing 2018-2019 presents statistics on B2B spending,comparisons of the effectiveness of marketing tactics, surveys of marketers and endusers,and analyses of trends in the B2B marketplace. Topics include analytics, B2Bmedia advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement,event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking,online video, organic and paid search, sales staff, social media marketing,sponsorships, sports marketing, software tools, trade show marketing, website traffic,and more. Over 1,200 website links - directly embedded into the electronic edition - will direct you to additional market research and other resources.B2B marketers will gain insight from the broad scope of information in Business-to-Business Marketing 2018-2019. For academic libraries, Business-to-BusinessMarketing 2018-2019 is an essential reference that supports business management and marketing curricula.Business-to-Business Marketing 2018-2019 makes clear strategies and tactics applicable to the B2B marketplace. The companion handbook, Consumer Marketing 2018-2019, focuses on the B2C market."--Publisher.

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