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Business to business marketing : creating a community of customers

Author: Victor L Hunter; David Tietyen
Publisher: Lincolnwood, Ill., USA : NTC Business Books, ©1997.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Business to Business Marketing: Creating a Community of Customers is the first book to provide a comprehensive model for doing business in the new customer-focused environment and the practical guidance for implementing profitable, customer-driven marketing programs.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Victor L Hunter; David Tietyen
ISBN: 0844232300 9780844232300
OCLC Number: 35762668
Description: xviii, 326 pages : illustrations ; 24 cm
Contents: 1. A New Marketing Vision --
2. The Economics of Community --
3. Determining External Service Values --
4. Communicating with Your Customer --
5. The Database as a Marketing Tool --
6. Creating the Customer Community Center --
7. Retaining and Cultivating Existing Customers --
8. Acquiring New Customers --
9. Leadership and the New Customer Community.
Responsibility: Victor L. Hunter with David E. Tietyen.
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Abstract:

An implemenation guide for business marketers.  Read more...

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