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Business-to-business marketing

Author: Ross Brennan; Louise Canning; Raymond McDowell
Publisher: Los Angeles ; London : SAGE, 2007.
Series: Advanced marketing series (Los Angeles, Calif.)
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ross Brennan; Louise Canning; Raymond McDowell
ISBN: 9781446247129 1446247120
OCLC Number: 797831780
Description: 1 online resource (xix, 359 pages).
Contents: Business-to-Business Markets and Marketing Buyer Behaviour Inter-Firm Relationships and Networks Business-to-Business Marketing Strategy Researching Business-to-Business Markets Business Market Segmentation Market Communication Relationship Communication Relationship Portfolio Management Managing Product Offerings Routes to Market Price Setting in Business-to-Business Markets
Series Title: Advanced marketing series (Los Angeles, Calif.)
Responsibility: Ross Brennan, Louise Canning, Raymond McDowell.
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Abstract:

Includes ideas and examples that are based on the research and scholarship. In this title, chapters include learning outcomes and objectives, discussion questions and small cases to help readers  Read more...

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